HOURS: Mon - Sat: 10 am - 5 pm | Sun: Noon - 5 pm *** Closed Christmas Eve, Christmas Day, New Years Eve, and New Years Day*****

Discovery Toy Store


we get to play with kids everyday... so we know what they like

The Discovery Toy Store is located right inside the Northwoods Children's Museum and is filled with items that the staff has hand-picked for its educational value AND fun factor! Whether it's toys, games, puzzles or science or craft kits, you'll be sure to find one of the best selections in the Northwoods.

View Sample Products

All store proceeds go to the kids

 The museum is a non-profit organization and operates the store as a benefit to our community and guests. All profits are used to fund museum operations including being able to offer memberships to families that are unable to afford them.

Contact Us

346 W Division St
Eagle River, WI 54521

TEl: 715.479.4623

Let's Be Social

Play it Forward